Advertising Agency-Automation Alley The Collaboratory, Inc.


	Samples Gotta love the web to provide lots of information about virtually everything. We have pulled what we consider to be the best of the best with respect to supporting advertising and marketing resources. From advertising terms to weather reports. advertising..:..local advertising..:..audio/video..:..media..:..public relations..:..printing..:..paper stock/standard stationary sizes technology..:..direct mail..:..internet resources..:..too cool..:..associations Advertising Advertising Glossary: http://www.nielsenmedia.com/glossary/ Trade publications: Adweek Advertising Age Brand Week Local Advertising Information - top of page Crain's Detroit Big Idea Adcraft Club of Detroit Audio, video and film - top of page Audio, Video and Film Glossary: http://www.inform.umd.edu/EdRes/Colleges/ARHU/Depts/CompLit/cmltfac/mlifton/.rosebud/Glossary/ Since once is never enough, the following link is offered for a more in-depth look into the terms specific to the video industry: http://www.kodak.com/US/en/motion/support/glossary/glossary1.shtml Media - top of page Glossary: http://www.nielsenmedia.com/glossary/terms/A/ if you didn't find it there, check this glossary: Last but not least: http://dc.fhdev.com/pt3_media/tools/glossary.html Public Relations: - top of page Looking to take a more active role in your public relations efforts? For a fee, you can access publicity media resources in the Detroit area. We can help you with the rest of your needs to ensure an effective public relations campaign. www.mediamattersdetroit.com Printing: - top of page Glossary: To get all the terms from accordion fold to z fold (well actually they don't have "z fold") take a look at any of the following: http://www.dbs.umd.edu/print/terms.html#B Glossary of printing and typographic terms: Just in case you were looking for three sources of industry terms... How about a fourth...or a fifth? www.gracol.com is set up although their glossary is not, just yet. A great reference for any print related topics. Paper Stock and Standard Stationary Sizes-Domestic and Foreign: - top of page Glossary: Covering everything from Absorbency to Wove Paper: http://www.printbuyersonline.com/paper_glossary.asp One of our favorites, this site takes all of the guesswork out of figuring out envelope and stationary sizes. http://www.mohawkpaper.com/library/basics/postal/sizes.ehtml And, if you are doing business overseas, this site covers the UK, Eastern Europe and the Far East paper sizes. It also covers the ISO standards (metric) with a handy fractional and decimal metric conversion table. http://www.twics.com/~eds/paper/index.html Basis weight and gram conversion tables: http://www.twics.com/~eds/paper/grammage.html Technology - top of page Great quick, easy way to see if your monitor is producing the color it is supposed to: http://photographerusa.com/screencheck/index.html Direct Mail - top of page Glossary: http://www.buzzwhack.com/buzzcomp/indac.htm 2nd glossary http://www.thinkdirectmarketing.com/dmlibrary/dmglossary.html Where doooo you start? How about the venerable checklist? Where would we be without checklists? Thank the Post Office for this foray into the world of direct mail preflight documentation. Not big on depth, but it is a good place to start: Zip code Finder Looking for someone's zip code? Plug in what you know here and let the USPS do the rest: One stamp or two? Now you can tell! Don't you just wish you could find out what the postage was for a package or a letter without going to the post office? You'll love this one. And since postage is the single most expensive element in most direct mail campaigns, this can help you figure that part of the budget out upfront as well: Your efforts are only as reliable as your mail list Make sure your vendor can furnish a National Change of Address service-Our Postal Service explains on this link. Make sure you can sort your list down to the "carrier route" level as much as possible. We can help with that too. http://new.usps.com/cgi-bin/uspsbv/scripts/content.jsp?D=9599&X=&B=mailing101 Bulk Rate Discounts Thinking about sending out bulk rate to capitalize on the significant discount? We can help you with those discussions and save you money by using our indicia so you won't have to apply or pay for one. But, you may have your own reasons for keeping a permit yourself, you can apply for a permit here: http://new.usps.com/cgi-bin/uspsbv/scripts/content.jsp?D=17469&X=&B=mailing101 Internet Resources - top of page Internet Terms: http://adres.internet.com/glossary/article/0,1401,,00.html http://dc.fhdev.com/pt3_media/tools/glossary.html Buzzwhacks more entertaining version of a dictionary for the Internet intimidated: http://www.buzzwhack.com/buzzcomp/indac.htm Web address information: Wondering if your idea for a website address has already been taken? Check here at Network Solutions site. You can also find out who owns specific web addresses and when they are about to expire by clicking on the "who is" graphic: http://www.netsol.com User Environment Statistics Internet Usage Total number of Web users 300 million September, 2000. Source: IDC Online User Forecast International Data Corporation Web users from home - 70% Source: NPD Online Worldwide survey Web users from work - 25.9% Source: NPD Online Worldwide survey Largest segment of Web users are age 18 to 34 Source: Jupiter Media Metrix- Sept. 12, 2000 Technology Internet connection speed: 51% use 56K modems 15.3% use 33.6k or below 11.3% use DSL or Cable 10.2% use T1 or faster network 2.7% use ISDN Source: NPD Online Worldwide survey Web Browser usage in 2000: Internet Explorer 5.0 45.5% Internet Explorer 4.0 11.2% Internet Explorer 3.0 1.5% Other IE Browser versions .8% Netscape 6 2.4% Netscape 4.0 20.4% Other Netscape Browsers 2.1% Other 5.5% Media Players: (Percentage of total number of web users (300 million) can view) Macromedia Flash content - 96% Macromedia Shockwave 56% Windows Media Player 62% Acrobat Reader 62% Real Audio/Video 51% Quicktime 34% (Mac Users) Source: NPD Online Worldwide survey-Conducted Quarterly (September, 2000) Monitor Size Trend From 5-99 to 10-99: 14" 10-6% 15" 40% 17" 30-40% 19" 10% 21" 5% LCD 5% Business Global Spending in Advertising: 2.8 billion in 1999 23 billion by 2004 Source: Forrester Research Revenues: 11.1 billion in 2000 Source: Forrester Research Email Marketing: Online consumers in the United States will receive more than 1,600 commercial e-mail messages in 2005 Source: Jupiter Communications Advertising On Line Summary More support information for the "hesitant decision maker." Don't take our word for it... OK, you can. But if you're a skeptic, take a look at all of the research Morgan Stanley has done on the subject of trends regarding Internet usage in "The Internet User/Usage Ecosystem Framework - CQ2:01 Update." http://www.morganstanley.com/techresearch/ Explanations: ISP's, Browsers, Monitor resolution, HTML/Flash, Frames, glossary http://www.brainwrap.com/pages/tutorial/resolution.html Search engine tips: How Search engines work: http://searchenginewatch.internet.com/webmasters/rank.html Meta tag information: http://searchenginewatch.internet.com/webmasters/meta.html The basics on Keywords: http://searchenginewatch.internet.com/webmasters/tips.html More on keywords, the foundation of everything you do for "search friendly" sites http://www.cre8pc.com/seo.html Usability and User Interface (Oh, great, more buzzwordsŠ) points to ponder: http://www.cre8pc.com/ui_adv.html Too Cool to Categorize - top of page And, the "how did we ever get by without this cool stuff" links area with everything from weather, satellite photography to used car pricing. Hey, this is The Motor City after all. The ever-popular shortest distance between two points, free maps and directions site http://www.mapquest.com/ If you ever get one of those "send this to everyone you know and...make money, save a child, stop the gov't ...email messages" you can confirm whether they are a hoax or have a basis in fact at http://www.snopes2.com. This site is great and really has a lot of information regarding the urban legends proliferated on the web. Tired of looking for the phone books or calling information for numbers? If the "Ma Belles" have it, this site has the number as well, and they never charge a fee! http://www.switchboard.com/ The winningest teams in town http://www.detroitredwings.com/ our pucksters http://www.nba.com/pistons/ The hoopsters http://detroit.tigers.mlb.com/NASApp/mlb/det/homepage/det_homepage.jsp and the venerable sluggers of Motown. One of the best satellite photography sites we have found. Great way to see if you need to clean your gutters or not...almost enough resolution to help you locate that Frisbee on your roof! Unfortunately it is not real time, the images were taken in 1999. Take a look at this image of Comerica Park before they had a name for it. http://terraserver.homeadvisor.msn.com/imageinfo.asp?S=10&T=1&X= 1655&Y=23447&Z=17&W=2&O=4208348NE&P=Detroit%2C+Michigan%2C+United+States NOTE: Use the "back" key below the image to eliminate the longitude and latitude grid. The zoom control at the top of this view will let you zoom out and then downtown Detroit will come into view. Associations: - top of page Direct Marketing Association of Detroit http://www.dmad.org/ Adcraft Club of Detroit http://www.adcraft.org Production Club of Detroit GLIMA and Automation Alley http://www.automationalley.com/pages/main.asp Printing Industries of Michigan http://www.print.org Print Buyers Online http://www.printbuyersonline.com
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